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Research papers

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research
Author: A. F. Velokamp
Company: Heineken
April 1, 1976
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Citation

Velokamp, A. F. (1976a, April 01). Preface. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/preface


Research papers

Does international marketing exist?

There are a number of factors that continue to form an obstacle to International marketing; and economic developments of recent years make ft difficult to forecast a favourable future for trans-national marketing efforts. This afternoon I should like...

Catalogue: Seminar 1976: International Market Research
Author: W. de Groot van Embden
April 1, 1976
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Citation

de Groot van Embden, W. (1976a, April 01). Does international marketing exist?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-international-marketing-exist-


Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976
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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-when-and-how-cross-cultural-behaviour-studies


Research papers

The evolution of the market researcher

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher


Research papers

The evolution of the market researcher (German)

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher-german-


Research papers

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Theo Hess
Company: NIPO
August 1, 1975
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Citation

Hess, T. (1975a, August 01). Long term energy scarcities and building specifications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/long-term-energy-scarcities-and-building-specifications


Research papers

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Elizabeth H. Nelson, Mark R. C. Lovell
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Nelson and Lovell (1975a, August 01). Using life style and social trends to shape the future of media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-life-style-and-social-trends-to-shape-the-future-of-media


Research papers

Panel discussion

In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney
February 1, 1975
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Citation

Rogge, Benusilho, Fröhner, Naylor and Rooney (1975a, February 01). Panel discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/panel-discussion


Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption